[Paraview] make: unable to find avformat.h

[Ken Teague]

ParaView v3.2.2
Qt v4.3.5
gcc v4.1.2 20061115 (prerelease) (Debian 4.1.1-21)
ccmake v2.4-patch 5
Debian Etch
amd64

In ccmake:
 FFMPEG_INCLUDE_DIR               /usr/local/include
 FFMPEG_avcodec_LIBRARY           /usr/local/lib/libavcodec.a
 FFMPEG_avformat_LIBRARY          /usr/local/lib/libavformat.a
 FFMPEG_avutil_LIBRARY            /usr/local/lib/libavutil.a

configure and generate in ccmake works fine.  When I build it with make, I get:
 /usr/src/ParaView3.2.2/VTK/IO/vtkFFMPEGWriter.cxx:23:29: error: ffmpeg/avformat.h: No such file or directory

But it's there!!
 debian-etch-amd64:/usr/src/projects/ParaView# find /usr/local -name avformat.h
 /usr/local/include/libavformat/avformat.h

Why is it not finding it?

- Ken