[CMake] CPack - installing non .exe and question on some variables

[Bill Katz]

Hello,
I'd like to install a .bat file (or a simple readme) instead of a .exe
and have it listed in the start menu. It looks like the
CPACK_PACKAGE_EXECUTABLES appends .exe. Is there a way to package
non-exe starting files?  And what does CPACK_NSIS_INSTALLED_ICON_NAME
do? I wasn't able to tell from the example on
http://www.cmake.org/Wiki/CMake:Packaging_With_CPack
Thanks for any help,
Bill