From OpenSourceSoftwarePractice

Contents 1 Open Source Marketing Panel 2 Invited Speakers 3 Program 3.1 Questions for Panelists 4 Additional Links 4.1 Collaborate Marketing 4.2 InitMarketing

Open Source Marketing Panel

This class will use the format of a panel with two invited speakers who will join us via Skype from the UK.

Invited Speakers

Sandro Groganz	James Cherkoff
InitMarketing, the open source marketing company	Collaborate Marketing
http://www.initmarketing.com/	http://www.collaboratemarketing.com/

Program

1. Sandro Groganz: InitMarketing : Company Introduction (10 min)
2. Jame Cherkoff: Collaborate Marketing : Company Introduction (10 min)
3. Questions to panelists
   • Listed below
   • Five minutes for each invited speaker to comment on each question
4. Open Questions from Students

Questions for Panelists

1. How have you applied the concepts of Open Source to the field of Marketing
2. How have you done Marketing for Open Source projects
3. How do you engage customers to participate in projects (e.g. help funding a project) as opposed to "buying a product".
4. What is the level of adoption of Open Source in Europe, (private sector, public sector...)
5. How do you see Web 2.0 technologies affecting the ways in which products are advertised on the Web.
6. How do you market open source projects/products without ever knowing who your target audience is -- it's very easy to grow a business organically without knowing a customer base, but it's much harder to know your customer when you have no idea who is using your product.

Additional Links

Collaborate Marketing

• http://opensauce.pbwiki.com/Co-Creation%20Rules
• http://www.changethis.com/14.OpenSourceMktg
• http://www.collaboratemarketing.com/about/

InitMarketing

• http://sandro.groganz.com/
• http://www.initmarketing.com/
• http://www.initmarketing.tv/